How do you drive store traffic with an established brand?
Classic Pooh represents a 3 year partnership between Snap, Target and Disney. Snap was initially hired to craft the partnership launch strategy and licensing styleguide for Pooh. Next we concepted and produced annual and seasonal campaigns with unique out-of-store cross-promotional
strategies aimed at new moms. The goal was to drive not just Classic Pooh awareness, but store visits, frequency of visits and basket size. Classic Pooh remains a succussful exclusive brand with Target/Disney and a favorite with moms.
