How do you use just one retailer for one of your biggest
brand launches?
Target hired Snap to strategize the launch of an exclusive partnership with Disney on their new Disney Cuties line. Snap’s charge: How can Target and Disney work together to build awareness of the new Disney Cuties among tween girls? What would a launch strategy look like?
How does this initiative fit into Target’s broader company-wide tween girl initiatives and are there ways to leverage each? The result: the cutest (and most impactful) marketing campaign for tweens this side of never never land.
