How do you join forces with one of your retailers to quickly build a shared email database?
Target was looking to build its teen girl database in a hurry. So they teamed up with Sanrio (smart) and hired Snap (even smarter) to develop white paper strategies that explored options, possibilities, what-if’s for response generation.
The round one takeaway: ten big ideas. What got developed: a series of online Hello Kitty games that incented play through a simple giveaway. The result: captured email addresses that were quadruple expectations. Now that’s a mighty loud meow.
