How do you stand out from the crowd in a crowded space?
Standing out is never more critical than in an emerging hottest-trend category that’s quickly becoming crowded with newcomers, when any gain in market share could easily be lost to "the next best thing." Paper Salon came to Snap as a start-up in a sea of start-ups in the scrapbooking category,
looking for ways to be seen as the clear choice by boutiques and big boxes alike. Snap consulted with the owner to help develop the product and brand voice. The company was in the black within the first year and bought out by the big boys by the second. Guess you could say it got noticed.
