How do you find a new brand voice for a fashion icon?
Here Snap was hired to explore how an exclusive partnership between Kohl’s and Vera Wang might look. What does the in-store experience become? How do we display product? How do we imbue an air of exclusivity?
Kohl’s end goal in working with Snap was twofold: to explore the possibilities for the Very Vera voice and to have a vehicle with which to begin the conversation with Vera as to where the brand could (or should) go.
